Best Practice Report

A Leader’s Guide To Communicating In A Time Of Constant Change

March 5th, 2024
With contributors:
James McQuivey, PhD , Camille Floyd , Demi Starks


Change is constant. From new product launches and digital transformation to mergers and acquisitions, doing business today means navigating continuous change. Communication through change can determine the success or failure of a change initiative — and leaders play a starring role in how that change communication happens. Plan your communication strategy to support your change processes.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.