Katy Tynan,

Katy Tynan

VP, Principal Analyst

Katy works at the intersection of people and technology. With a strong focus on leadership and organizational development, Katy supports CIOs, CMOs, and chief human resources officers in their work to optimize customer experience through a highly engaged, inclusive workforce.

The author of numerous books and publications, Katy has deep expertise in the practice of leadership at all levels of the organization. Her most recent book, How Did I Not See This Coming? A New Manager’s Guide to Avoiding Total Disaster, was published by ATD Press in 2016. Katy helps Forrester clients build a science-based approach to delivering industry-leading employee experience.

Consumer Marketing, CX, And Digital Leaders: How To Thrive Through Volatility In 2026 (US)
Outside your subscription
Trend Report
April 13th, 2026
21 min read

To navigate market volatility, consumer business leaders must optimize their focus and spend, master change management, and ratchet up risk management discipline.

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What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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July 21st, 2026 5:00 PM - 5:40 PM Webinar

Leadership And Talent: Design Your Effective AI Learning Approach

Employers aren’t successfully equipping their employees with the understanding, skills, and ethics to succeed in a world of AI. And it’s becoming a bottleneck that inhibits productivity and return on AI investment. We measure this with AIQ, Forrester’s artificial intelligence quotient, and we’ve got alarming new data pointing toward one conclusion: Employees lack sufficient AIQ to thrive in the era of AI. We’re helping dozens of clients survey thousands of employees to understand their current AIQ. But once armed with that data, how do you design an effective AI learning approach?Join James McQuivey, PhD, as he leads a discussion with J. P. Gownder and Katy Tynan based on their years of guiding clients through workforce technology and now AI readiness decisions, drawing from their newly updated research on AI learning that you can act on now.Key takeaways: Learn what AIQ is and how it can help you understand your employees’ AI readiness. Understand why training isn’t the same thing as learning, and how to promote the latter. Hear what dozens of peer companies are doing to design AI learning approaches. Learn what works (and what doesn’t) in learning program design.Get a shortlist of things you can do right now to improve AI readiness in your team.Target audience level: all levels