Summary
Your customers are on mobile devices; you need to find out: how many, what they expect, and what they are doing. Use these answers to inform your mobile marketing strategy to go beyond mobile as a standalone channel with its underutilized brand apps and cumbersome mobile sites. Instead seize the opportunity to transform the customer experience. To analyze your customers and their behaviors, use our Mobile Mind Shift Index, a tool that describes customers' intensity, expectations, and behaviors when it comes to mobile interactions. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.
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