Vision Report

A Retailer’s Guide To The 2022 Holiday Season

Lessons From 2021 To Develop Long-Term Customer Engagement And Loyalty

July 8th, 2022
Nicole Murgia, Senior Researcher
Nicole Murgia Senior Researcher
With contributors:
Sandy Carielli , Emily Collins , George Lawrie , Allie Mellen , Alla Valente , Melissa Parrish , Mary Pilecki , Taylor Hansen

Summary

For many retailers, end-of-year holiday sales account for a significant percentage of annual sales and revenue. No surprise, then, that merchants start planning early. This report reviews how US consumers experienced holiday shopping in 2021, including findings from research partner Bizrate Insights. This research helps retailers and brand manufacturers plan for the 2022 holiday season, including areas such as marketing, customer service, fulfillment, and security.

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