Summary
For many retailers, the end-of-year holiday period accounts for a significant percentage of annual sales and revenue. This report helps retailers and brands for consumer goods plan for the 2025 end-of-year shopping season. We examine how US consumers experienced holiday shopping in 2024, including findings from research partner Bizrate Insights. The report concludes with advice on how to prepare in areas like marketing, fulfillment, customer care, and security.
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