Trends Report

Accelerate Modern Marketing With Real-Time Interaction Management

October 17th, 2017
With contributors:


Customer-obsessed firms sustain competitive advantage by delivering value and utility in their customers' moments of need. Real-time interaction management (RTIM) enables B2C marketers to meet customer expectations for such contextually relevant experiences. For the Forrester Wave™ evaluation of RTIM, we surveyed 43 customers and conducted interviews with 32 of them to understand their RTIM environments in greater detail. This report outlines key factors to consider when making RTIM investments.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.