Summary
The purpose of this tool is to evaluate signals that can be used to target and engage audiences. Browse the tabs at the bottom of the spreadsheet and evaluate a range of signals related to the market, account, buying group, or buyer across the dimensions of fit, condition, and interest. If a signal exists from multiple sources or multiple subjects (e.g., if the signal can be tracked on the account level and the buyer level) or pertains to multiple stages, track these signals as separate entries.
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