Recent Research

Explore how marketers can design adaptive program treatments for deals that detour and help to revive opportunities that have stalled or aren’t active.

This data overview explores trends and findings from Forrester’s 2024 State Of ABM Survey.

B2B frontline marketers and sellers must recognize their blended influence on buyers throughout their journey and establish a dynamic partnership model.

B2B frontline marketers must understand the buyer’s view of pipeline and build adaptive programs based on shared insights to support active deals.

Break down problematic marketing and sales silos with five changes to align these functions around pipeline opportunities and improve revenue outcomes.

Account-based marketing is still changing the game in B2B and revenue-responsible teams must evolve to tap its full potential.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.