Recent Research
In this report, we explore the most common examples of intent analytics that support data-driven marketing and sales execution as well as less common applications to consider deploying.
B2B marketing, sales, and operations teams must be able to meaningfully evaluate the insight potential, data quality, and business impact of intent data offerings.
To support development plans, use the Account-Based Marketing Competency Map to assess each team member’s level of expertise in five key disciplines.
Use this template to outline collective responsibilities throughout the opportunity lifecycle.
Learn how to apply opportunity maps to gain a deep knowledge of your target audience and the potential opportunities that exist within accounts.
This report provides best practices for CMOs to select an ABM go-to-market strategy and support ABM within the marketing organization.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.