Best Practice Report

Activate Content Strategy With A Content Plan On A Page

August 25th, 2023
With contributors:
Dave Frankland , Pippin Evarts , Ellen Lind


Most marketers agree that content strategy is required for meaningful marketing plans, but so-called content strategy is too often just a bill of materials. Traditional B2B marketing functions such as brand marketing, demand marketing, and field marketing typically publish plans outlining strategies and tactics that align to an overall corporate plan. Although content is a core component of these plans, organizations commonly overlook creating a separate standalone content plan that ties together cross-functional content strategy. In this report, we describe a structured and repeatable approach to developing a strategic B2B content plan on a page.

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