Phyllis Davidson
VP, Principal Analyst
An experienced Silicon Valley B2B marketer, Phyllis has worked across multiple marketing disciplines in large and small software companies as well as at PR and advertising agencies. She has led industry marketing and built and executed global campaigns for brand building, demand generation, and customer programs. At Forrester, Phyllis advises clients on all aspects of content strategy and operations, including understanding and applying the latest technology innovations. She helps build insight-driven content plans, including mapping content to audience journeys and managing performance. Talk to Phyllis to learn how to gain measurable value from your content.
