Phyllis Davidson
VP, Principal Analyst
An experienced Silicon Valley B2B marketer, Phyllis has worked across multiple marketing disciplines in large and small software companies as well as at marketing agencies. She has built and executed global campaigns for brand building, demand generation, and customer programs and led business unit industry marketing teams. At Forrester, Phyllis advises clients on all aspects of content strategy and operations, including understanding and applying the latest technology innovations. She helps build insight-driven content plans, including understanding buying group needs, using content performance to inform strategy, and leveraging AI across the content lifecycle. Phyllis also covers digital asset management (DAM) technology. Talk to Phyllis to learn how to gain measurable value from your content management and assets.
