Phyllis Davidson,

Phyllis Davidson

VP, Principal Analyst

An experienced Silicon Valley B2B marketer, Phyllis has worked across multiple marketing disciplines in large and small software companies as well as at marketing agencies. She has built and executed global campaigns for brand building, demand generation, and customer programs and led business unit industry marketing teams. At Forrester, Phyllis advises clients on all aspects of content strategy and operations, including understanding and applying the latest technology innovations. She helps build insight-driven content plans, including understanding buying group needs, using content performance to inform strategy, and leveraging AI across the content lifecycle. Phyllis also covers digital asset management (DAM) technology. Talk to Phyllis to learn how to gain measurable value from your content management and assets.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
February 24th, 2026 6:00 PM - 6:40 PM Webinar

The Future Of Content

Intelligent content will redefine relevancy by fusing human creativity, AI, and data to deliver self-optimizing, goal-oriented content artifacts for B2B and B2C audiences.Key takeaways: Understand intelligent content.Move beyond experimentation towards intelligent content.Raise the bar for content operations.Re-architect technology for intelligent content.Shift to adaptive content strategies for content performance.Target audience level: beginner and intermediate
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March 31st, 2026 5:00 PM - 6:00 PM Webinar

Key Findings From The Forrester Wave™: Digital Asset Management Systems, Q1 2026

Join this webinar to understand the findings from “The Forrester Wave™: Digital Asset Management Systems, Q1 2026.” The digital assessment management (DAM) market is innovating at a fast pace as vendors accelerate their investment in innovation, including AI and democratizing access to rich media content across the enterprise. Hear about key trends, explore the latest capabilities in today’s DAM systems, and understand how to use the Forrester Wave evaluation to shortlist the vendors that are the best fit for your organization.Key takeaways: Understand the criteria used to identify the Leaders, Strong Performers, and Contenders, and learn how to navigate the interactive Forrester Wave tool to build a personalized vendor shortlist.Learn how vendors are incorporating AI to support the content supply chain and extend DAM access to more users in the enterprise.Target audience level: intermediate
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