Phyllis Davidson

VP, Principal Analyst

An experienced Silicon Valley B2B marketer, Phyllis has worked across multiple marketing disciplines in large and small technology companies as well as at PR and advertising agencies and as a consultant. With storytelling as her core skill, she has built and executed global thought leadership and campaigns programs for brand building and demand generation, executive and merger and acquisition (M&A) communications, and content strategy and architecture. At Forrester, Phyllis helps clients with content and communications innovation as well as process and program strategy and development.

August 21st, 202012 min read

In this report, we detail the six steps in the Forrester Campaign Content Strategy Process model, which is designed to support teams with content responsibility when developing an audience-centric, insights-driven campaign content plan.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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