Data Snapshot

AI PCs In 2025: Valued For Privacy, Waiting On Price

Benjamin Nagle
 and  three contributors
Jun 02, 2025

Summary

AI PCs are embedded with AI chips and algorithms to enable on-device AI processing and improve the experience of AI workloads for end users. In Forrester’s February 2025 Consumer Pulse Survey, 55% of US online adults said that they like that AI PCs keep private interactions on their computer. But 50% don’t understand why they would want an AI PC, and 61% don’t believe that they use AI enough to need an AI PC. Over 60% of US online adults are inclined to wait for the price of AI PCs to decrease before considering a purchase; only 33% are more likely to upgrade sooner to get an AI PC. This is a snapshot of Forrester’s data on consumer perception of AI PCs and factors affecting adoption.

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