AI is everywhere, but most firms struggle to turn that ubiquity into value. While early results show productivity gains, most organizations still underdeliver on AI’s strategic potential. Why? Because they treat AI as a tech initiative instead of a business transformation. Leaders that succeed take a disciplined approach: aligning AI strategy with business goals, communicating its full value across the enterprise, and prioritizing foundational capabilities for reuse and scale. This report outlines three best practices that will help your firm maximize both short-term ROI and long-term strategic advantage.