An Introduction To Agile For Revenue Enablers

March 4th, 2020

Peter Ostrow VP, Research Director

Eric Zines Principal Analyst

Nancy Maluso

Jennifer Bullock

Summary

Sales reps are working in a rapidly changing world marked by increasingly knowledgeable buyers and continual technological advances. As a result, sales and revenue enablers must continually evolve their programs and incorporate requests from across the organization. In this report, we demonstrate how the concept of agile can be used to develop enablement programs that are more responsive to the changing needs of the organization and the sales rep.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.