Best Practice Report

An Introduction To OKRs For AR Planners

January 27th, 2023
With contributors:
Laura Koetzle , Merve Kandemir , Ellen Lind

Summary

When analyst relations (AR) planners design their AR programs and document them in a plan, they must decide which planning method to use — whether they choose to be ad hoc, use a combination of formal planning methods, or apply a single formal method rigorously. This report, the first in a trilogy that provides AR managers with the knowledge they need when contemplating use of the objectives and key results (OKR) method in part or in full, explains what OKRs comprise in theory and how implementations of them vary in practice.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.