Marketing organizations often rush to restructure teams and roles without understanding the capabilities needed to deliver on strategic goals. This workshop template — one of a series of six templates designed for CMOs to equip their marketing leadership teams — offers a strategic approach to team restructuring that starts with competency analysis rather than organizational charts. Through systematic evaluation of current skills against business priorities, leaders can make data-driven decisions on upskilling, external hiring, and role optimization. This methodology helps leaders identify capability gaps, eliminate redundancies, and design roles that directly contribute to business outcomes.