Summary
Marketing organizations often rush to restructure teams and roles without understanding the capabilities needed to deliver on strategic goals. This workshop template — one of a series of six templates designed for CMOs to equip their marketing leadership teams — offers a strategic approach to team restructuring that starts with competency analysis rather than organizational charts. Through systematic evaluation of current skills against business priorities, leaders can make data-driven decisions on upskilling, external hiring, and role optimization. This methodology helps leaders identify capability gaps, eliminate redundancies, and design roles that directly contribute to business outcomes.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.