Best Practice Report

API Product Management Is Key For API Success

Why Your IT-Led API Strategy Is Doomed To Fail

October 1st, 2021
With contributors:
Chris Gardner , Sam Somashekar , Sarah Morana , Kara Hartig


Many organizations view APIs as an IT concern. However, having IT lead your API business strategy is the opposite of an API business strategy. You must view APIs as interfaces into business products and employ API product managers (PMs) to guide API business strategy. Users’ needs must also shape API design. This puts the customer at the center of your API design, better enabling your API leadership team to sense and respond to market circumstances and API stakeholders’ needs. This report helps ensure that your API strategy has proper direction instead of floundering as it spawns numerous APIs, wandering aimlessly without any consumer-driven feedback.

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