Summary
Despite all the press about the supposed impending doom in retail, we believe digital business strategy executives should take a more realistic (and pragmatic) overview of the state of the industry. Pulling from U.S. Census Bureau data and publicly reported company information, we find that most retailers and brands are experiencing positive sales growth. At the same time, this growth should not be an excuse for complacency: The areas where retailers currently generate revenue are not the areas where shoppers are spending more.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).