Trends Report

Apocalypse, Schmapocalypse: What's Really Happening In Retail

January 8th, 2018
With contributors:
Fiona Swerdlow , Sam Wolken


Despite all the press about the supposed impending doom in retail, we believe digital business strategy executives should take a more realistic (and pragmatic) overview of the state of the industry. Pulling from U.S. Census Bureau data and publicly reported company information, we find that most retailers and brands are experiencing positive sales growth. At the same time, this growth should not be an excuse for complacency: The areas where retailers currently generate revenue are not the areas where shoppers are spending more.

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