An eroding or crashing culture is a priority for leaders to address, but even a thriving culture calls for active preservation. Your culture needs may not be dramatic: Perhaps once deeply embedded rituals now seem at odds with your new strategy or the scaling of your business, or work culture has worn thin, leaving employees feeling that work relationships are increasingly strained. Take an honest look at the visible elements of your culture and determine where and how to refresh it. This guide offers case studies and clarity on how to apply discipline to your culture approach by caring for, removing, and creating rituals and artifacts, the visible elements that inform behaviors and affirm shared purpose.