Trend Report

Apply The Three Useful Archetypes Of Industry Analysts To Optimize Your AR Program

Oct 1, 2014  

Summary

While industry analyst relations (AR) professionals may feel as if every analyst poses a unique challenge, Forrester provides a model with which AR teams can classify analysts into three useful archetypes — the client advocate, the product strategist, and the evangelist — to understand their value to vendors, their motivations, and their typical AR program requests.

Log in to continue reading

Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.

Purchase this report
This report is available for individual purchase ($1495).