Trends Report

Apply The Three Useful Archetypes Of Industry Analysts To Optimize Your AR Program

October 1st, 2014
With contributors:
Laura Koetzle , Eric Brown , John Rymer , Michael Caputo


While industry analyst relations (AR) professionals may feel as if every analyst poses a unique challenge, Forrester provides a model with which AR teams can classify analysts into three useful archetypes — the client advocate, the product strategist, and the evangelist — to understand their value to vendors, their motivations, and their typical AR program requests.

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