Summary
Analyst relations (AR) professionals are weighing the opportunities and threats posed by social media, but many take a backward approach to developing a social AR strategy. They often begin with technology-driven fears, questions, and constraints: "Where will I find the bandwidth and tools to follow blogs?" "How would I use Twitter?" "Too few of my analysts use social media." Following our second report in this series in which we described future uses of social media in AR, this third report explains how to acquire the necessary understanding of social tools to begin your journey into that future.
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