Best Practice Report

AR Must Evaluate Performance Much Better Through KPIs

May 1st, 2020
With contributors:
Caroline Robertson , Meredith Cain , Jennifer Zhang , Kara Hartig


Industry analyst relations (AR) teams prove their value to business management with performance metrics. So these metrics work best if they measure achievement of AR’s formal objectives. Because many vendors select metrics without regard for objectives, they get low value from measurement overhead, fail to demonstrate success, and can’t fix weaknesses. AR professionals must know how to choose and use metrics that gauge success of objectives, and in this report, we present a simple method that AR professionals can use to identify strong metrics that can become valuable key performance indicators (KPIs).

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.