Trends Report

Architect Your Predictive Analytics Capability, Part 2

Chinese Companies Are Leveraging Predictive Analytics To Engage Customers

December 11th, 2015
With contributors:
Michael Barnes , Alex Cullen , Alice Ma , Bill Nagel

Summary

Predictive analytics has become a strategic cornerstone to enabling digital business and differentiating customer experiences. To respond to increased digital competition and disruption, enterprise architecture (EA) professionals must strategically architect their company's predictive analytics capability to engage customers throughout their life cycle. This report shows EA pros how to unleash the power of digital business by analyzing the predictive analytics practices of visionary Chinese firms.

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