Best Practice Report

AR’s Opportunity To Deliver Publication-Ready Content

November 29th, 2022
With contributors:
Laura Koetzle , David Morrison , Kate Pierpont


Analyst relations (AR) managers want to influence what analysts write and present. Yet they miss the opportunity to supply publishable content because they send stock collateral instead and ignore the analyst’s preferences for content and style. To get analysts to include your material, write the way they write.

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