Data Snapshot

Asia Pacific CMOs Think Their Buyers Are More Demanding Than Elsewhere In The World

Asia Pacific Buyers Expect More And Take Longer To Commit To A Purchase

September 2nd, 2022
With contributors:
Meta Karagianni , Aadya Gupta , Bill Nagel

B2B CMOs must identify and set the right strategies to ensure that they meet the needs of increasingly demanding buyers. In Forrester’s Marketing Survey, 2022, B2B marketing decision-makers — CMOs and SVPs and VPs of marketing — in Asia Pacific (APAC) reported that buyers expect personalized experiences at a rate higher than their peers in the rest of the world. APAC marketing decision-makers are also more likely to say that their customers are taking longer to commit to a purchase. This is a snapshot of Forrester’s data on B2B buyer attitudes around the world.

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