Asia Pacific CMOs Think Their Buyers Are More Demanding Than Elsewhere In The World

B2B CMOs must identify and set the right strategies to ensure that they meet the needs of increasingly demanding buyers. In Forrester’s Marketing Survey, 2022, B2B marketing decision-makers — CMOs and SVPs and VPs of marketing — in Asia Pacific (APAC) reported that buyers expect personalized experiences at a rate higher than their peers in the rest of the world. APAC marketing decision-makers are also more likely to say that their customers are taking longer to commit to a purchase. This is a snapshot of Forrester’s data on B2B buyer attitudes around the world.