Forecast Report

Asia Pacific Online Advertising Forecast, 2012 To 2017

China Dominates A Rapidly Growing Yet Cautious Market

March 19th, 2013
With contributors:
Xiaofeng Wang , Collin Colburn , Christine Overby , Niki Scevak , Sarah Takvorian , Andrew Stockwell


By 2017, marketers advertising with online display and search media in India, Australia, South Korea, Japan, and China will grow their investments at a 23% compound annual growth rate (CAGR) to nearly $60 billion. This growth rate is steeper than the rate we see in Western markets. But it is tempered by the fact that Asia Pacific marketers still maintain investments in traditional media and have limited access to good digital skills, tools, and proven metrics. This report outlines growth trends for the dominant market in our forecast, China, as well as for smaller markets in Asia Pacific that have nuanced factors contributing to their online marketing forecasts.

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