Summary
As B2B buyers evolve, frontline marketers must shift from traditional program planning and execution to adaptive programs that leverage real-time data, AI-driven automation, and personalized engagement across the customer lifecycle. This report provides a comprehensive framework for assessing adaptive programs maturity and helping organizations evaluate their readiness across five key competencies. By completing the maturity assessment, organizations can identify strengths, uncover areas for improvement, and develop a strategic roadmap to accelerate their transition toward fully adaptive programs.
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