Trend Report

Assess Your Identity Approach Now

How Data Deprecation Reshapes The Role Of Identity In Advertising

Joanna O'Connell
 and  four contributors
Feb 22, 2022

Summary

Data deprecation triggers major changes to the identity landscape. Altered data availability, matching techniques, and addressability drive the development of new identity capabilities to support advertising. This report helps advertisers anticipate these changes and understand the multitude of identity methodologies, where they fit in advertising strategies, and the details that differentiate solution options.

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