Trend Report

Augmented And Virtual Reality Should Be Part Of The Innovator's Toolkit

Use Forrester's Evaluation Matrix To Choose The Right Augmented Reality Or Virtual Reality Device For Your Task

 and  five contributors
Jul 22, 2015

Summary

Infrastructure and operations (I&O) leaders look to inject technology innovations into business processes, be they operational workforce workflows or customer experiences. But the landscape of devices and technologies is broad and changing rapidly — making it tough to gauge whether any particular new technology can help deliver on the innovation imperative. One area of exploding interest — and business relevance — is mixed reality, the continuum of augmented reality (AR) computing technologies such as Microsoft's HoloLens to virtual reality (VR) technologies such as Oculus Rift. This report gives I&O leaders a framework for understanding these technologies and asserts that AR and VR can play a vital role in workforce enablement and customer interaction innovation.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).