Summary
Innovation managers traditionally focus on a company’s product and service portfolio, as attractive products and services ensure competitive differentiation and business growth. However, organizations often fail to recognize the potential value of inwardly focused process innovation. This might be due to a tendency to measure innovation-related roles only on their contribution to product and service innovation or because of the difficulty of measuring the value of internal innovation. In this report, we lay out some of the opportunities for operational innovation and propose ways to assess its value.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.