Forecast Report

Australia Tech Market Outlook, 2020 To 2021

The COVID-19 Recession Will Wipe Out Already Slowing Growth

June 22nd, 2020
Andrew Bartels, null
Andrew Bartels
With contributors:
Frederic Giron , Michael Barnes , Seles Sebastin , Audrey Hecht , Bill Nagel


In mid-2019, CIOs prepared budgets and tech vendors set marketing plans for the future — but the COVID-19 pandemic has changed everything. Forecasting has become increasingly difficult, but scenario-based planning can reduce the ambiguity of market outlooks. Our forecast of the two most likely economic scenarios for the Australian tech market in 2020 and 2021 can help CIOs on both the demand and supply sides of the industry to optimize their budgets. Combine our forecast with a set of spending strategies that match your firm's situation to make the most of a difficult 24 months.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.