Trends Report

Automation Vendors Are Devouring Process Optimization Vendors: Why You Should Care

Expect Lower Costs, But The Price Is Objectivity

May 5th, 2022
Rob Koplowitz, null
Rob Koplowitz
With contributors:


The $525 million process optimization market is in the midst of a massive shift. As automation vendors acquire pure-play process optimization companies, they promise to create a clear path from process insight to faster and easier automation deployments. These acquisitions also hold the promise of lower costs and wider deployments of process optimization tools. However, it comes at the cost of objectivity. The goals of process optimization should not always assume automation — and certainly not the automation solutions of a specific vendor. Application development professionals should read this document to understand how to navigate the opportunities and issues of this market shift.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.