Summary
In Forrester’s 2023 B2B Brand And Communications Survey, we asked CMOs, brand, and marketing leaders their plans for program budgets and headcount for the year. The data suggests that, even with economic headwinds, B2B companies are keeping their faith in brand and committing to selective budget increases, even though the rate of increase has decelerated year-over-year (YOY). Consistent with survey results from previous years, the highest budget investment growth areas are website/digital and creative services and content creation.
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