Ian Bruce

VP, Principal Analyst

Ian is a vice president and principal analyst with more than 20 years of international experience managing marketing, brand, and communications strategies for B2B companies.

November 11th, 202112 min read

Trust is an essential brand attribute and a competitive advantage that drives deeper and longer-lasting relationships with customers. In this report, we explore how to build, sustain, and grow trust and provide a framework for understanding the levers

January 22nd, 20217 min read

This case study describes how a small and agile sales and marketing team of GE Healthcare marketers and managers used storytelling capabilities to address the publicized brand opportunities and challenges posed by the COVID-19 global pandemic effectively.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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