Ian Bruce

VP, Principal Analyst

Ian is a vice president and principal analyst with more than 20 years of international experience managing marketing, brand, and communications strategies for B2B companies.

Brand And Communications: Leading In A Time Of Crisis
April 10th, 2020 8 min read

In this report, we detail the short-term and longer-term steps that B2B brand and communications leaders must consider to ensure that their organizations respond appropriately to the COVID-19 crisis and eventually emerge in a strong competitive position.

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.