Recent Research
In this report, we introduce a comprehensive framework for B2B brand measurement and define ways of measuring a brand’s influence on business outcomes.
B2B buyers are more decisive than ever and B2B companies must engage early to make the vendor selection shortlist.
CMOs should carefully consider the legitimacy of triggers prior to embarking on a rebrand.
This report shares brand and communications benchmark data to assist marketers in allocating their budgets.
B2B buyers’ preferences for the information sources they trust should drive influencer relations programs, content marketing, and campaign development.
B2B marketing leaders expect AI to herald dramatic change by improving efficiency and innovation, but they also say it requires strong regulation.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.