Recent Research
Trust is an essential brand attribute and a competitive advantage that drives deeper and longer-lasting relationships with customers. In this report, we explore how to build, sustain, and grow trust and provide a framework for understanding the levers
In this report, we explore Forrester’s predictions for digital trust in 2022.
In this report, we introduce the Forrester Brand And Communications Implementation Spectrum, demonstrating how brand and communications elements exist on a spectrum with a shared responsibility that reconciles the need for global consistency with the need
In this report, we identify five trends that will define the priorities B2B CMOs must address to ensure success for their organizations in 2022.
The Forrester Communicator Support Framework is a structured approach to maximizing the impact of individual communicators in harmony with business and marketing goals.
This case study describes how a small and agile sales and marketing team of GE Healthcare marketers and managers used storytelling capabilities to address the publicized brand opportunities and challenges posed by the COVID-19 global pandemic effectively.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.