Summary
B2B partner ecosystem and channel marketing leaders are increasingly evaluating partner ecosystem management (PEM) solutions because the complexity and expectations of modern partner ecosystems have outgrown the capabilities of legacy CRM and partner relationship management (PRM) platforms and manual processes. There’s a rising need for purpose-built ecosystem management tools that help B2B suppliers move from managing partners to empowering dynamic partner ecosystems. These tools enable suppliers to drive scalable, data-driven, partner-centric growth. This report describes the trends shaping PEM solution technology and their impact on partner ecosystem orchestration.
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