Summary
B2B partner ecosystem and channel marketing leaders are increasingly evaluating partner ecosystem management (PEM) solutions as an extension to or as a replacement of CRM and partner relationship management (PRM) platforms and manual processes. Growing complexity and expectations are driving the need for purpose-built ecosystem management tools that help B2B suppliers move from managing partners to empowering dynamic partner ecosystems. These tools enable suppliers to drive scalable, data-driven, partner-centric growth. This report describes the trends shaping PEM solution technology and their impact on partner ecosystem orchestration.
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