Maria is an industry thought leader in B2B channels with more than 20 years of experience defining and implementing marketing and channel strategy. She is experienced in a variety of disciplines including channel marketing, channel readiness, partner enablement, partner program design, and field marketing, and has expertise in leading and executing innovative go-to-market strategies to and through the channel.
Suppliers must consider the partner’s journey from the partner’s perspective to enable partner decisions to invest and drive adoption.
The Forrester Evolved Partner’s Journey guides suppliers’ knowledge of the partner’s viewpoint to enable ongoing partner engagement, commitment, and loyalty.
This report provides best practices for personalizing engagement with ecosystem partners to create relevance, provide value, and build loyalty.
This best-practice model will increase partner adoption and improve demand execution to achieve optimal performance and ROI of partner demand programs.
The Forrester Fast-Tracking Partner Demand Model provides a scalable, repeatable process for driving marketing performance with partners.
This maturity assessment will help marketing leaders identify the capabilities required to transform and achieve partner ecosystem marketing excellence.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.