Maria is an industry thought leader in B2B channels with more than 20 years of experience defining and implementing marketing and channel strategy. She is experienced in a variety of disciplines including channel marketing, channel readiness, partner enablement, partner program design, and field marketing, and has expertise in leading and executing innovative go-to-market strategies to and through the channel.
This report takes a deep dive into the midmarket/named-account marketing section of the Channel Account-Based Marketing Framework, reviewing key considerations for each of the process stages.
In this report, we define the new expectations for channel and partner marketers and the critical role they must prepare to play.
In this report, we discuss gathering and assessing critical insights to improve partner marketing effectiveness and results, as well as various approaches to gathering the data, and guidance on how to use the information once it’s been gathered.
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