Maria is an industry thought leader in B2B channels with more than 20 years of experience defining and implementing marketing and channel strategy. She is experienced in a variety of disciplines including channel marketing, channel readiness, partner enablement, partner program design, and field marketing, and has expertise in leading and executing innovative go-to-market strategies to and through the channel.
To modernize their GTM strategies and provide more complete solutions for buyers, B2B organizations should deploy a B2B marketplace with partner offerings.
This data overview highlights the importance and growth in partner ecosystems for B2B leaders.
This report shares partner ecosystem/channel marketing budget benchmark data to assist marketers in allocating their budgets.
This report defines the levers of trust and highlights the importance of building and transferring trust across buyers, partners, and suppliers.
A well-designed B2B marketplace has six key components that ensure it can successfully deliver value to B2B buyers and partners.
Suppliers must consider the partner’s journey from the partner’s perspective to enable partner decisions to invest and drive adoption.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.