Maria is an industry thought leader in B2B channels with more than 20 years of experience defining and implementing marketing and channel strategy. She is experienced in a variety of disciplines including channel marketing, channel readiness, partner enablement, partner program design, and field marketing, and has expertise in leading and executing innovative go-to-market strategies to and through the channel.
This report guides B2B marketing decision-makers on recommended budget investment, divestment, and experimentation options heading into 2026.
Learn about the state of partner ecosystem marketing organizations and challenges and opportunities for partner ecosystem marketing leaders.
This role profile provides a job description and competencies for the senior vice president or vice president of partner ecosystem marketing.
To modernize their GTM strategies and provide more complete solutions for buyers, B2B organizations should deploy a B2B marketplace with partner offerings.
This data overview highlights the importance and growth in partner ecosystems for B2B leaders.
This report shares partner ecosystem/channel marketing budget benchmark data to assist marketers in allocating their budgets.
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