Vision Report

Be The Change Leader Your Organization Needs

​Understand The Human Experience Of Change To Drive Better Business Outcomes

September 20th, 2024
Katy Tynan, VP, Principal Analyst
Katy Tynan VP, Principal Analyst
With contributors:
James McQuivey, PhD , Keith Johnston , Camille Floyd , Sam Bartlett

Summary

Today’s organizations exist in a state of continuous change. Whether driven intentionally or due to external pressures, change is an unavoidable part of our work ecosystem. Unfortunately, most organizations struggle to execute change. While change management as a practice is well documented, the leader’s role in change is less clear. This report provides essential frameworks for leaders to activate and sustain the energy required to drive change successfully.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.