Best Practice Report

Best-In-Class Digital Leaders Embrace These Four Guidelines

Advanced Level: Strategy Practices For Digital Business

June 25th, 2019
With contributors:
Oliwia Berdak , Jacob Morgan , Benjamin Ensor , Luis Deya , Sam Bartlett


Digital leaders do several specific things to drive change while remaining market leaders in their domains: They embrace and empower their ecosystems, have extensive customer listening programs, generate their own intellectual property, and hire extremely cautiously. Positive customer outcomes are the goal of each of these initiatives.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.