Trends Report

Best-In-Class Digital Leaders Shift Their Approaches To Customer Value, Ecosystems, Intellectual Property, And Talent Acquisition

August 16th, 2019


Digital businesses rethink how they engage with customers and how internal processes align to deliver value to them. Invest in things that matter to their customers. Empower your ecosystem. Generate and protect intellectual property. Commit to attracting high-quality talent, but prepare for churn.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.