Summary
Cross-channel campaign management (CCCM) enables marketing leaders to plan, execute, and measure their campaigns. Retail marketers can use CCCM solutions to drive customer acquisition, retention, and engagement, but first they will need to master five dimensions: customer data management, customer analytics, campaign orchestration, campaign design, and measurement and optimization. In this report, we identify the primary requirements to excel at each of these five dimensions. We also provide best practices from leading retail organizations to further guide your efforts.
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