Media and entertainment (M&E) organizations, including gaming, use cloud platforms to fuel their ever-increasing need for content production and delivery. Cloud delivers elasticity, lower-cost storage solutions, and modernized operation demands to help serve today’s digital business needs. However, M&E firms, like other industries, must approach the cloud with pragmatism, acknowledging its limitations. The scale of these demands and the real-time customer impact of failure are unique to M&E; firms must pay close attention to architecture design, cost escalation, and latency. Cloud leaders in M&E organizations should read this report to guide their cloud thinking and ensure success.