Media and entertainment (M&E) organizations including gaming use cloud platforms to address their growing content production and delivery needs. However, M&E firms like other industries must approach the cloud with pragmatism and acknowledge its limitations. The scale of these demands and real-time customer impact of failure are unique to M&E; firms must pay close attention to cloud architecture, cost management, and latency. Cloud leaders in M&E organizations should read this report to optimize their cloud strategy.