Big Data In CPG And Retail

Retail and consumer packaged goods (CPG) line of business leaders look to their professional colleagues in application development and delivery (AD&D) roles for help in realizing the potential afforded by new sources of insight into consumer behavior. This research document sheds light on the current status, typical use cases, and the best practices for AD&D professionals in order to harness the power of big data for their companies. With the right mixture of new big data technical capabilities, competencies, and cultural change, as well as the new economics of data storage, management, and analytics, category managers and brand managers of CPG and retail are empowered to shake the kaleidoscope of transaction and clickstream data into visual patterns of causality and business value.