Summary
In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the mom-and-pop shops of yesteryear could. Of course, the trouble is scale: There are simply too many customers, channels, and touchpoints to do so efficiently using human power alone. The solution? Big data. This report will explain how marketers can leverage big data to solve human-scale problems, and to better win, serve, and retain their customers.
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