Bitcoin has attracted significant attention in recent months from entrepreneurs, journalists, consumers, merchants, and government entities. eBusiness executives, especially at banks and retailers, are puzzled by Bitcoin, the first crypto-currency, a new method of value exchange via the Internet, and are struggling to understand its value to and potential impact on their businesses. In this Q&A document, we provide clarity on the current facts around Bitcoin, our prognosis for its future, and the impact that virtual currencies will have on the retail and payments landscape overall.