Best Practice Report

Brand Agencies: Questions To Ask Vendors

January 1st, 2018

Summary

When evaluating agencies for a brand development or rebranding effort, organizations must ask the right questions during conversations with vendors. Asking a range of questions from several categories can uncover important points of differentiation between vendors and identify the best fit for an organization. This report defines nine sets of differentiation criteria, considerations, and questions for senior organizational leaders to consider when determining which brand development agency represents the best match for an organization.

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