Brand Agencies: Questions To Ask Vendors

January 1st, 2018

Summary

When evaluating agencies for a brand development or rebranding effort, organizations must ask the right questions during conversations with vendors. Asking a range of questions from several categories can uncover important points of differentiation between vendors and identify the best fit for an organization. This report defines nine sets of differentiation criteria, considerations, and questions for senior organizational leaders to consider when determining which brand development agency represents the best match for an organization.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.