Report

Brand Spotlight: The Pandemic Persists, And So Do Successful Brands

Brand Strategy Lessons From Yet Another Pandemic Year

February 4th, 2022
With contributors:
Mike Proulx, Peter Wannemacher, Brendan Witcher, Alex Schanne, Christine Turley

Summary

Three brands and a group of direct-to-consumer (DTC) brands feature in our latest spotlight of high performers that have had a blockbuster year and remain poised for success. Tesla, Yeti, Target, and a group of DTC fintech brands have survived and thrived in a year that strained the resolve and resources of many others. This report will help CMOs better build their brands by learning from the practices of top performing ones.

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