Best Practice Report

Brand Spotlight: The Pandemic Persists, And So Do Successful Brands

Brand Strategy Lessons From Yet Another Pandemic Year

February 4th, 2022


Three brands and a group of direct-to-consumer (DTC) brands feature in our latest spotlight of high performers that have had a blockbuster year and remain poised for success. Tesla, Yeti, Target, and a group of DTC fintech brands have survived and thrived in a year that strained the resolve and resources of many others. This report will help CMOs better build their brands by learning from the practices of top performing ones.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.