Brand Usage: The Digital And Social Style Guide

January 1st, 2018

Summary

B2B brands often become inconsistent in organizations that lack guidelines governing brand usage by internal users (marketing, channel partners, direct sales) and external providers (e.g., agencies). The result is a similarly discordant set of messages delivered to external audiences. Creating a digital and social style guides addresses this problem by ensuring that designers and developers have access to the assets of internal users and external providers to create a consistent digital experience. This report provides a best practice marketing style guide for use by digital and social marketing teams and third-party providers (e.g., agencies).

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