Summary
B2B brands often become inconsistent in organizations that lack guidelines governing brand usage by internal users (marketing, channel partners, direct sales) and external providers (e.g., agencies). The result is a similarly discordant set of messages delivered to external audiences. Creating a digital and social style guides addresses this problem by ensuring that designers and developers have access to the assets of internal users and external providers to create a consistent digital experience. This report provides a best practice marketing style guide for use by digital and social marketing teams and third-party providers (e.g., agencies).
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