Trends Report

Brief: Capture Customers With Click-To-Call

February 16th, 2016
With contributors:
Wei-ming Egelman , Laura Glazer

Summary

Your customers are increasingly demanding contextually relevant experiences in their moments of need. Click-to-call ads offer a way to provide personal engagement through the facility of paid search mechanics. This report makes the case for click-to-call and explains when and how to use it.

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