Forecast Report

Brief: Digital Touchpoint Investments Significantly Influence US Retail Sales

Highlights From The Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (US)

January 26th, 2016
With contributors:
Fiona Swerdlow , Laura Naparstek , Diana Gold , Laura Glazer

Summary

While online retail continues to grow rapidly, digitally-influenced offline retail is also significant and growing. Shoppers often research online in big and small ways across every shopping category before completing transactions in physical stores. This report, an annual update of Forrester's Web-Influenced Retail Forecast, lays out the current state of web-influenced sales in the US and the factors that will drive growth through 2020.

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