Trends Report

Brief: Embrace Adaptive Intelligence To Take Advantage Of China's Data Economy

Master Real-Time Multidirectional Data Sharing To Enable Customer Obsession

February 18th, 2016
Fatemeh Khatibloo, null
Fatemeh Khatibloo
With contributors:
Xiaofeng Wang , Alice Ma , Bill Nagel


Customer insights (CI) and marketing pros are adept at leveraging internal and external data to understand and engage customers and partners and increase market awareness. But in the age of the customer, they must embrace adaptive intelligence to ensure that their organizations can exploit holistic and contextual insights to add value through their entire ecosystem. This report helps CI and marketing pros understand how to embrace adaptive intelligence and make sense of the adaptive intelligence-driven landscape and practices of the data economy in China.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.